Africans still love their radios

The obsession with the explosion of social media can obscure an important fact: radio remains a dominant source of information in Africa, according to Joseph Warungu, editor of the African News and Current Affairs at the BBC World Service.

The death of radio is not a homogenous development across the world, he told a workshop held at the conference.

In Africa, radio is still very much alive. Credit: Flickr/Internews Network

“In Africa, radio is still much alive. As the African urban elite are held in traffic jams — to and from work, every morning and every evening – it’s the radio that keeps them company and feeds them with news, information and entertainment,” he told the workshop, co-sponsored by SciDev.Net.

“Even my old grandmother in deep rural Kenya knows where to get the knob and tune the radio for her latest news and information needs.”

“Radio will remain a big force to reckon with in Africa, as it’s the most widely-used, it’s handy, reaches the widest audiences and is cheaper to use. Its not threatened by the other new internet-based  media growth,” he added.

Peter Wamboga-Mugirya, SciDev.Net contributor in Uganda

About these ads

One Response to Africans still love their radios

Comments closed. Read our blogs at www.Scidev.net

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 72 other followers

%d bloggers like this: